EDF's first-ever brand campaign: substantially increasing audience awareness On-site and on-brand: VR experience and industry conference presence CHALLENGE: Reach sustainability-minded CEO's; silicon-valley venture capital types; and certain legislative
Overseeing 40+ Videos I directed and oversaw dozens of videos for EDF (and built the internal video capability.) I've pulled out three highlights...but if you're really jonesing
Environmental Defense Fund Program Work While at EDF, I evolved the existing team into a full-service, cross-platform content creation department that could serve the needs of the
American Express Providing a community for small business owners It’s lonely starting up a business. That’s what we heard from a myriad of small business owners (SBOs).
Verizon During my year-long tenure on Verizon, I oversaw junior writers and designers and worked on multiple website projects; banner campaigns; and email promotions, among other projects.
NIKE Running: Firsts in the field While at R/GA, I served as the de facto creative leader of the 9-person NIKE Running team that created the innovative
Healthcare Highlights YAHOO! Breakthrough Women's Health Study CHALLENGE: Synthesize the results of a study sponsored by Yahoo! and Digitas Health, which interviewed more than 150 women across
Attracting, Maintaining, and Activating Members At EDF, the internal Creative Team that I led supported the Membership team as one of our primary clients. Our efforts included:
Building and leading the EDF in-house Creative Department The role of Creative Director was new to EDF. When I arrived, the small existing Creative Services department included
EDF Affiliate Brands To tackle climate change from all angles, EDF developed initiatives to engage important segments of the population across party lines. For that reason, it