Providing a community for small business owners
It’s lonely starting up a business. That’s what we heard from a myriad of small business owners (SBOs). Hot concerns included cash flow, staffing practices, and inventory issues; to tackle these and other challenges, SBOs craved information from other business owners as well as additional support and resources.
Enter American Express OPEN, with a twist on the iconic AmEx offering of “Membership”: OPEN FORUM invited SBOs to participate in a community of like-minded individuals at different stages of their entrepreneurial journey. The platform enabled SBOs to share their insights and learnings, and of course, be enabled by the financial products offered by American Express.
“Give your life a charge”: Membership Rewards campaigns
I also worked on consumer American Express products such as Membership Rewards and American Express Gold Card Membership Rewards. I oversaw multiple online banner campaigns, and several highly innovative interactive websites detailing benefits, and directed a series of videos showcasing entrepreneurs discussing the value of the benefits to their businesses.