Boehringer Ingelheim: KNOW COPD
Back to Healthcare Portfolio > Raising awareness: KNOW COPD Most people don't know that COPD is the fourth-most common killer among diseases in the U.S. And, most
Boehringer Ingelheim / Spiriva
Back to Healthcare Portfolio > Boehringer Ingelheim / Spiriva Consumer website: Spiriva Success Stories CHALLENGE: Individuals with COPD--typically former smokers--don't see their condition as able to be
Yahoo! Women’s Health Study
Back to Healthcare Portfolio > Women in mid-life: Attitudes about health CHALLENGE: Attend interviews for a study sponsored by Yahoo! and Digitas Health, which included more than 150
Toviaz Patient Education / Branded
Back to Healthcare Portfolio > Taking control of overactive bladder--Your Way CHALLENGE: People with overactive bladder experience a literal loss of control, and typically feel helpless. SOLUTION:
Toviaz HCP
Back to HCP Copywriting Sample Page > Toviaz HCP Promotional website and rich media ad units YourWay Plan: Expert video and Sell Sheet Download PDF of YourWay
Xeloda HCP E-Detail
Back to HCP Copywriting Sample Page > Xeloda HCP E-Detail OBJECTIVE: Educate oncology professionals about Xeloda SOLUTION: An interactive, animated e-detail--including audio voiceover--that steps physicians through the
CALQUENCE HCP
Back to HCP Copywriting Sample Page > Calquence HCP Sermo Blog Platform This assignment involved a series of blog posts for the HCP social platform Sermo. The
Pfizer: Oncology
Back to Healthcare Portfolio > Pfizer Oncology Targeted therapy as game-changer CHALLENGE: Promote the Pfizer brand and its oncology unit to both consumers and HCPs, and how
Genentech oncology: Xeloda
Back to Healthcare Portfolio > Xeloda: Chemo at your convenience Insight: Typical chemo is difficult. In addition to the physical discomfort, the regimen disrupts regular activities and schedule:
NIKE Running
NIKE Running While at R/GA, I served as the de facto Creative Director of the 9-person NIKE Running team that created NIKE's original interactive online training log.