EDF Creative Team Expansion
Building and leading the EDF in-house Creative Department The role of Creative Director was new to EDF. When I arrived, the small existing Creative Services department included
EDF Affiliate Brands
EDF Affiliate Brands To tackle climate change from all angles, EDF developed initiatives to engage important segments of the population across party lines. For that reason, it
Boehringer Ingelheim: KNOW COPD
Back to Healthcare Portfolio > Raising awareness: KNOW COPD Most people don't know that COPD is the fourth-most common killer among diseases in the U.S. And, most
Boehringer Ingelheim / Spiriva
Back to Healthcare Portfolio > Boehringer Ingelheim / Spiriva Consumer website: Spiriva Success Stories CHALLENGE: Individuals with COPD--typically former smokers--don't see their condition as able to be
Yahoo! Women’s Health Study
Back to Healthcare Portfolio > Women in mid-life: Attitudes about health CHALLENGE: Attend interviews for a study sponsored by Yahoo! and Digitas Health, which included more than 150
Toviaz Patient Education / Branded
Back to Healthcare Portfolio > Taking control of overactive bladder--Your Way CHALLENGE: People with overactive bladder experience a literal loss of control, and typically feel helpless. SOLUTION:
Toviaz HCP
Back to HCP Copywriting Sample Page > Toviaz HCP Promotional website and rich media ad units YourWay Plan: Expert video and Sell Sheet Download PDF of YourWay
Xeloda HCP E-Detail
Back to HCP Copywriting Sample Page > Xeloda HCP E-Detail OBJECTIVE: Educate oncology professionals about Xeloda SOLUTION: An interactive, animated e-detail--including audio voiceover--that steps physicians through the
CALQUENCE HCP
Back to HCP Copywriting Sample Page > Calquence HCP Sermo Blog Platform This assignment involved a series of blog posts for the HCP social platform Sermo. The
Pfizer: Oncology
Back to Healthcare Portfolio > Pfizer Oncology Targeted therapy as game-changer CHALLENGE: Promote the Pfizer brand and its oncology unit to both consumers and HCPs, and how