Pfizer Oncology
Targeted therapy as game-changer
CHALLENGE: Promote the Pfizer brand and its oncology unit to both consumers and HCPs, and how targeted therapies yield better results.
SOLUTIONS: We developed a consumer campaign building on the iconic cancer solidarity ribbon; our HCP campaign zeroed in oncologists’ sense of satisfaction with positive outcomes.
Motivating the staff working on deadline
We also developed a video to thank and motivate the professionals who were working round the clock to get this groundbreaking drug to patients on a shortened timeline. It needed to be edited from “found footage” with the exception of a few patient interviews. (NOTE this is the penultimate draft, I do not have the version with final art.)