Women in mid-life: Attitudes about health
CHALLENGE: Attend interviews for a study sponsored by Yahoo! and Digitas Health, which included more than 150 women across three cities in person, and a survey of 3000 others nationally; synthesize the results into a video teaser and study presentation.
SOLUTION: After attending all of the interview sessions, I selected an animation concept that would have the flexibility to tease abstract concepts as well as give extend the idea of women’s multi-faceted aspects and attitudes.
RESULTS: The piece promoted three “road-show” style panel talks featuring leaders at Digitas Health, Yahoo, and other local women influencers, targeting specific attendees related to the health marketing industry. Attendance at each event was fully subscribed.