Xeloda HCP E-Detail

Xeloda HCP E-Detail

OBJECTIVE: Educate oncology professionals about Xeloda

SOLUTION: An interactive, animated e-detail–including audio voiceover–that steps physicians through the efficacy, safety, and tolerability, as well as case studies. (I wrote all copy and oversaw the design and VO direction)

  • 1.Client
    Genentech / Xeloda
  • 2.Duration
    E-Detail
  • 3.Place
    Educate oncologists about efficacy, safety, tolerability and patient profiles