Taking control of overactive bladder–Your Way
CHALLENGE: People with overactive bladder experience a literal loss of control, and typically feel helpless.
SOLUTION: Provide information about the relief provided by Toviaz medication, plus an offering that enabled patients to feel back in control: The YourWay Plan.
The resulting website included 4 expert videos providing specific tips for managing symptoms, and included a downloadable guide and tracker for patients to record the effects of their efforts and bring them to their physicians.
Promoting Toviaz to HCPs
We also created a site dedicated to healthcare professionals, along with rich media ad units to promote the medication’s efficacy and drive to the site.
