Spiriva Banner Campaign
Spiriva treats COPD, which includes chronic bronchitis and emphysema. People who suffer from this condition feel the sensation of their lung pathways closing down, and that impedes function. The mechanism of action in Spiriva is to open up the airways, and it helps for a period of 24 hours.
We took the insight and created an animation of a neon sign, mimicking the idea of being “open for business”, which is not unlike how Spiriva affects daily lives: Opening them up to being able to move, function, and…go about their business.