Magazine ad, Pfizer oncology (HCP)

Magazine ad, Pfizer oncology

My team was tasked with teasing health care professionals about a breakthrough drug for lung cancer that was practically eradicating the tumors in patients whose disease expressed a specific genetic marker.

  • 1.Client
    Pfizer
  • 2.Category
  • 3.Duration
    Print campaign, targeting healthcare professionals
  • 4.Date
    November 14, 2017