NutrientStar brand identity
EDF’s Ecosystems program had a focus on sustainable agriculture, whose goals were to eradicate water pollution from wasted nitrogen fertilizer run-off. Much of the effort hinged on farmers following specific guidelines, and the program developed an outside entity–NutriStar–to oversee and certify certain related products. My team was tasked with giving NutriStar its look and feel, based on the audience insights and intended uses.