Reaching millennials on climate change: “No Doctor Ever”
This video was part of an online ad and social campaign developed for Defend Our Future, the EDF sub-campaign focused on prompting millennials to activate on climate change. My team came up with the idea to build on a popular meme at the time–“No ___ever”–to hammer home the problems with pollution. This video versioned out the online banner campaign into a social media promotional push.