Saving Monarchs Acre By Acre
The Habitat Exchange program team, part of the Ecosystems program division of EDF, wanted to explain its monarch habitat exchange program to potential participating partners. Building on the primary insight that farmers and landowners feel a deep sense of stewardship about their land, this piece was designed to not only explain how the program works, but showcase how current participants feel being a part of it. The video was part of the media package shared with various publications, and it gained the attention of Fast Company, which subsequently published an online piece about the program.