NIKE Running

NIKE Running

While at R/GA, I served as the de facto Creative Director of the 9-person NIKE Running team that created NIKE’s original interactive online training log. During my nearly 2 years on the account, I led concepting and wrote copy for dozens of projects for the NIKErunning.com site; numerous interactive product features; event sites and displays; training programs; a library of training articles; and monthly newsletters.

  • 1.Client
    NIKE
  • 2.Category
  • 3.Duration
    Running division, all digital properties and campaigns
  • 4.Date