Fourth Wave of Environmental Progress Campaign Guidelines
When EDF embarked on its first-ever multi-channel brand campaign, my team was tasked with developing a signature look and feel that would underscore the primary concepts behind the campaign. The challenge was to not depart from the EDF brand as a whole, but rather, create a sub-set approach that was part of the EDF family but identified Fourth Wave promotions specifically.
We developed a color palette, photography style, set of graphic elements, and design schemes to accompany key message points, intended to highlight the key Fourth Wave tenets of Innovation, People, and Action.