EDF Action: Re-branding and website design
My team was tasked with re-branding EDF’s sister organization, the Environmental Defense Action Fund, with a more modern look and feel, and a site that inspired action and involvement. First, we suggested changing the name to EDF Action–an important re-ordering of the word Action that better defined the organization–and set out to create a more dynamically, politically active look and feel.
We used the shape of a “dialogue box” to underscore the concept of speaking up, and included patriotic images and photography of Washington DC to suggest political impact. The resulting site enables activists to learn how to get involved, and to engage on specific issues and environmental actions that the organization is coordinating.
