EDF Brand Awareness
At EDF, I built and led the 17-person in-house Creative Team that developed content across all media.
For EDF’s first-ever initiative to publicize its brand–in contrast to acquiring members, raising funds, circulating information about or fo its advocacy work–my team was tasked to develop content and promotional material that showcased EDF’s cutting-edge technology solutions and unexpected partnerships to make strides in environmental challenges.
Campaign materials included: 6 rounds of online banner campaigns; multiple videos; weekly blogs; EDF.com site content; microsite designs; live event collateral; and VR creative direction. To ensure that all content creators across the organization adhered to the look and feel, my team also created a Fourth Wave Style Guide, including photography approach. The below examples are just a taste across the campaign.
