CALQUENCE HCP

Sermo Blog Platform

This assignment involved a series of blog posts for the HCP social platform Sermo. The challenge was to develop copy that covered highly specific messaging points and still fit within stringent character counts. (Note that these screenshots are representative samples; images of the live posts are not yet available.)

  • 1.Client
    Astra Zeneca
  • 2.Duration
    Calquence HCP Sermo campaign
  • 3.Place
    Educate healthcare professionals about efficacy and safety