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Client: EDF Political Affairs and Membershp
Campaign: Anti-Pruitt
Audience: Political activists who could potential members and donors
Objective: Raise funds
Summary:
EDF’s political affairs group teamed up with our Membership to build a campaign around Pruitt’s
industry favoritism. My team created a set of banners to equate Pruitt with polluters and raise
funds on anger about industry setting environmental
Client: EDF Membership
Campaign: Spring fundraising
Audience: Political activists who could be potential members and onors
Objective: Raise funds
Summary: Our membership department asked us to reference Trump’s toxic agenda in their
spring fundraising campaign. We completed three campaigns that were tested head-to-head
against campaigns created by an outside agency. Because our creative matched or beat theirs,
the membership team moved the business in-house, which saved them annual agency
retention fees.
Client: EDF Brand Team
Campaign: Fourth Wave of Environmental Progress
Audience: Silicon Valley influencer types
Objective: Tease content and raise awareness
Summary: This brand campaign targeted Silicon Valley leaders and influencers with content
about our technology-driven solutions to environmental problems. These banners teased
expert articles about specific workstreams.
