2018 EDF Annual Report
Each year, the EDF fundraising department–Development–relied on the internal creative team to design and produce its Annual Report for major donors. As Creative Director, my role was to help a longtime designer think differently, and enable fresh, new approaches to convey a given year’s theme.
This issue coincided with the Fourth Wave of Environmental Progress brand campaign, and the design concepts underscored ideas like making the invisible visible and people in unlikely partnerships. The flagship launch of the year was greenlighting the pollution-sniffing methane satellite, thus the cover.