2013 EDF Annual Report
Each year, the EDF fundraising department–Development–relied on the internal creative team to design and produce its Annual Report for major donors. As Creative Director, my role was to help a longtime designer think differently, and enable fresh, new approaches to convey a given year’s theme.
For this “issue,” we identified an outside design team and collaborated with them to come up with a report that better conveyed the critical role of donors. The final result was a segmented physical structure that folded like an accordion, listing all donors on the outside such that their names encompassed all of the program work inside, underscoring how only because of their funding were these achievements possible.